podifi™ is the culmination of 12 years’ experience in delivering customer acquisition technology for clients including Orange Wednesdays, reputed to be the world’s most successful mobile loyalty programme.
podifi™ is a simple “plug and play” mobile solution, which allows fast, contactless transactions to be executed simply by tapping any smartphone on a small, low-cost pod attached to the cash till.
The podifi™ mobile marketing platform empowers merchants and brands to create, launch and manage mobile coupon based offers, deals or loyalty programmes within minutes. Based around small, low-cost pods, podifi™ offers retailers the ability to build intimate customer relationships by enabling fast, contactless transactions via any smartphone, simply by tapping the phone on the pod. This means that coupons and vouchers can be redeemed, mobile loyalty cards can be swiped and mobile payments transacted, without the need for physical vouchers to be printed and without the intervention of sales staff in store. podifi™ gives merchants complete control over their campaigns, whilst also providing extensive analytics of their customers’ transactions.
Significantly, podifi™ makes use of standard technology already used in smartphones, and requires no additional handset chip or hardware (such as barcode readers or PIN machines) nor staff training. Pods placed discreetly at the point of sale can transact contactless mobile payments and act as redemption points to redeem mobile coupons or loyalty cards in real time, without any upgrade required to the retailer EPOS system.
podifi™ can be easily incorporated into any mobile “app” or mobile website within hours and is compatible with all currently available smartphones. The technology has been designed to interact seamlessly with near field communications (NFC) handsets as or when they become available and can incorporate the Broca™ security technology.
In addition, podifi™ incorporates proximity technology, allowing the delivery of personalised in-store communications and the issue of location-relevant offers and promotions. For example, pods placed at the entrance to the store can be used for consumer check in services, whilst pods positioned on shelves in specific aisles can deliver offers specific to the products in that part of the store. The same location sensitive technology also allows customers to be tracked around the store to create in-store heat-maps providing valuable insight into customer behaviour.